4 key eCommerce metrics every Business owner should track

4 min read

The 4 most essential metrics to track as you make any improvement to your business: Average order value, Customer lifetime value, Conversion rate and Net profit margin.

How to Calculate Profit for a Dropshipping Business (Shopify based)

5 min read

How to manually calculate profit and where you could gather all the cost data. Everything considered: COGS, shipping, ad spend, transaction fee, etc.

Revenue vs. Profit: How Focusing on Revenue Can Harm Your Dropshipping Business

4 min read

You can make a million but still be in debt. Too much focus on revenue while being unaware of your true profit can be dangerous for your eCommerce business.