Metrics

4 key eCommerce metrics every Business owner should track

4 min read

The 4 most essential metrics to track as you make any improvement to your business: Average order value, Customer lifetime value, Conversion rate and Net profit margin.

Revenue vs. Profit: How Focusing on Revenue Can Harm Your Dropshipping Business

4 min read

You can make a million but still be in debt. Too much focus on revenue while being unaware of your true profit can be dangerous for your eCommerce business.