January 2021 Release: Break-Even metrics in Product Analytics

Jan 19, 2021 | 1 min read | Leave a comment


Break-even point calculation is cardinal for every business to access its profit projection. 

It is basically a reference point to see if a business has broken even or started making a profit.

With TrueProfit, you can now see this value in the Product Analytics.

Particularly, there are 2 break-even metrics available: one dedicated to the Cost per Purchase (CPP) and the other Return On Ad Spend (ROAS). They’re called BEP and BER respectively.

Read it Help Article to fully understand the updated version of Product Analytics.

New to TrueProfit? Install it now and give it a go.

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